Brian J. Schoenborn, Attorney


“Above all, I help my clients, community, and friends accomplish their goals, identify hidden opportunities, and prepare for a brighter future.”

Brian Schoenborn provides passionate strategic counsel to private businesses and families, with an eye toward preventing problems, contributing vision and creative leadership, and capitalizing on relationships and opportunities. He believes business lawyers should be business people, and he has extensive experience in both. Brian is a complete business lawyer who serves as outside general counsel for many of his clients, focusing on the intersection of business law, business succession, and estate planning. Brian’s business background includes over two decades of ownership and board membership of software technology businesses, real estate development companies, community banks, and sports and entertainment businesses. He has worked extensively with start-up and high-growth businesses and their leaders, mentoring and helping them reach new heights. That includes serving as an Advisor at Great North Labs and a Mentor at The Pitch in Northeast Minneapolis.

With each new matter, Brian focuses on the people and the relationships providing common sense solutions and solid judgement. He consistently looks for ways to add value within and outside of the practice of law. Brian is a results-oriented deal maker who looks beyond the impediments that traditionally stall progress.

Professional Leadership and Community Involvement

For many years, Brian has been recognized as the primary hockey business lawyer in the State of Hockey. Most of the leading hockey-related businesses, organizations ,and families in the Midwest call upon Brian’s extensive wisdom and experience. He has owned six United States Hockey League (USHL) teams over the past 20 years and is the longest tenured officer, executive committee member, and director in the league. Brian is the founder and co-owner of the Sioux Falls Stampede of the USHL. He has also developed, owned, and operated various sports facilities in the Upper Midwest and served as chair of Hockey Day Minnesota 2018 in St. Cloud. Brian led the effort to create the Herb Brooks National Hockey Center on the campus of St. Cloud State University, including chairing its capital campaign.

Brian is very active with charitable and community causes and initiatives. He is the Forum Leader for the Anderson Center’s Leading Negotiations Forum and has served on the United Way of Central Minnesota Board, St. Cloud State University Board of Trustees, Thrivent Financial Regional Member Network Board, Stearns History Center Board, Central Minnesota Community Foundation Board of Trustees, Minnesota Real Estate Foundation Board, CentraCare Health Capital Campaign Committee, Greater St. Cloud Development Corporation Founding Director, Boy Scouts of America Lawn Social Committee, and many others. Additionally, for over a decade, Brian has been working to connect Downtown St. Cloud with the St. Cloud State University campus. That work includes historic restoration and renovation, public/private partnerships, mixed use developments, and student housing.

Practice Areas

Professional Associations

  • American Bar Association, Sports and Entertainment, Business, and Estate Planning Sections
  • Minnesota State Bar Association, Business Law Section
  • Stearns-Benton Bar Association

Honors & Recognition

  • City of St. Cloud – Rock On Award (Hockey Day MN), 2018
  • St. Cloud Downtown Council – Urban Hero Award (Hockey Day MN), 2018
  • St. Cloud Downtown Council – Urban Hero Award (Downtown Revitalization), 2017
  • Finance & Commerce MN – Top Project Award (First National Bank of St. Cloud), 2016
  • Preservation Alliance of Minnesota – Project of the Year (First National Bank of St. Cloud), 2016
  • City of St. Cloud – Heritage Preservation Award (Downtown Revitalization), 2012
  • Minnesota Hockey – President's Award (lifetime contribution to the sport of hockey), 2007
  • "St. Cloud Times" – 5 Under 40 (inaugural class), 2005
  • "Minneapolis/St. Paul Business Journal" – One of Top 25 business leaders to follow on Twitter

Bar Admissions

  • Minnesota
  • U.S. District Court for the District of Minnesota


  • University of Minnesota Law School, Minneapolis, MN, J.D., cum laude; "Minnesota Journal of International Law," Articles Editor; Research Assistant to Dean Robert Stein and Professor Fred Morrison
  • St. Cloud State University, St. Cloud, MN, B.A., summa cum laude, Political Science, Communication Studies, and Economics; University Honors Program Scholar; recognized by the Honor Society Phi Kappa Phi as one of the Top 50 College Students in America; Harry S. Truman Scholarship National Finalist

Classes / Seminars Taught

  • "Leading Negotiations" – Anderson Center, Forum Leader and Discussion Leader
  • "Business Succession Planning and Estate Planning" – Federated Insurance, Thrivent Financial
  • "Farm Succession Planning" – Central Minnesota Farm Show, Renewing the Countryside
  • "Judicial Process, Business Law and Introduction to Law" – St. Cloud State University

Board Membership

  • Great North Labs – Advisor
  • United States Hockey League – Executive Committee, Board of Directors
  • College Hockey, Inc. – College Hockey Expansion Committee
  • Hockey Day Minnesota – Chair
  • Thrivent Financial – Member Network Board, Central Minnesota Region
  • Central Minnesota Community Foundation – Board of Trustees
  • Greater St. Cloud Development Corporation – Founding Director
  • St. Cloud State University Herb Brooks National Hockey Center – Campaign Committee Chair
  • All Saints Academy – Founding Board Member
  • Big Watab Lake Association

Community Involvement

  • USA Hockey – Certified Level 3 Coach
  • Anderson Center – Leading Negotiations Forum Leader and Discussion Leader