CAN-SPAM: The "Meat" of Email Marketing Legislation

Brian T. Grogan
Fall 2010 Firm Newsletter

Are you using email to market your business?  Most businesses continually work to build quality email marketing lists with contact information for past, present, and prospective customers.  Many businesses, however, are not aware that federal law sets rules for commercial email, establishes requirements for commercial messages, gives recipients the right to stop emails from being sent to them, and spells out tough penalties for violations.  Everyone who engages in email marketing is required to comply with the federal CAN-SPAM Act - Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 -- and a lack of awareness of what that law requires is not a viable defense for violations.

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